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HP Indigo and Hershey Celebrate Women – One Hershey Chocolate Bar at a Time

Now in its third year, and coinciding with International Women’s Day, the #HerShe packaging campaign honors female talent and achievements.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

The Hershey Company has been leveraging the power of digital printing technology to transform its iconic chocolate bar packaging into a celebration of women. Now in its third year, and coinciding with International Women’s Day, the #HerShe campaign, sees Hershey’s Milk Chocolate Bar packaging being used to promote and honor female talent across the world. First launching the campaign in 2020, Hershey collaborated with HP Indigo and used a productive, cost-effective HP Indigo 20000 digital pre...

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